Overview
Experienced writer with 20+ years staff and freelance work in broadcast
and online video, print and digital media
Experience
Harper/Collins Publishers
Freelance editor / writer
“Day in the Life….” book series
DDB Worldwide — San Francisco
Associate creative director
TV commercials for KC Masterpiece Barbecue Sauce; Liquid Plumr Products; Pine-Sol Products; and Hidden Valley Ranch Dressings. Participated in new business development. Helped increase brand share of these products.
Foote, Cone & Belding — San Francisco
Associate creative director
Created pioneering and award-winning work for fashion and technology products. Introduced Adobe products like Photoshop and Illustrator, convincing market that the power to create, manipulate finished images and layouts was now in their hands.
Zoe Street Pictures — San Francisco
Freelance writer / director
Wrote and directed safety training films for various City of San Francisco government departments.
Other freelance work
Broadcast / Print Creative Direction and Copywriting
Apple Computers; Samsung Inc ;Easton Press; banking and financial institutions; Mizuno Running Shoes; Clorox Products; Dole Products; Minute Maid Products; Alaska Seafood Council; The California Almond Board; The Idaho Potato Board; Safeway Food Stores; Northern California Toyota Dealer